IUN Research Journal

Calling for submissions: We're inviting contributions for a publication scheduled for July, 2025.
We welcome your papers.new

Login

Contact

Phone No: +91-9436031165

Email: Research.journal@iunagaland.edu.in

Mobile No: +91-9866491356

Website: www.iunagaland.edu.in

Address: The ICFAI University Nagaland, 6th Mile, Sovima Village, Chumoukedima, Nagaland- 797103

In Issue & Archive

Newsletter

Subscribe now to get notified about IU Nagaland Journal updates!

Search

A Critical Enquiry of Marco Malvestio’s Eco-dystopia in T.S. Eliot’s The Waste Land

Chenithung L Ngullie
Assistant Professor and Ph.D. Research Scholar
Department of English
ICFAI University, Nagaland

Keywords

Eco-dystopia, Anthropocene, catastrophe, climate, ecosphere, habitat, apocalyptic, post-apocalyptic

[PDF Paper] [HTML Paper]

„Tolerance‟ or „toleration‟ involves objection to something as unpleasant or wrong, but acceptance of that objected item in the form of non-interference or non-prevention. There seems to be a conceptual paradox looming in the definition of how one can accept what one objects to. This probable paradox is, however, done away with by toleration scholars by introducing the idea of triumphing reasons of acceptance over the initial reasons of objection. This paper focuses on the nature of acceptance involved in tolerance. While doing so, the study adopts a moral framework. It refers to the moral theories of Kant, Levinas and Rousseau, to contend that acceptance in tolerance happens only at the ontological level of the person's intrinsic worth, which is prior to the considerations of the wrongfulness of the actions or ideologies of the person. As such, there is no acceptance of the person‟s actions or beliefs; they are simply tolerated. Consequently, tolerance is justified not by the content of the item being objected to, but by the inherent intrinsic worth of the person whose actions or beliefs are in question.

Citation Text :

Chenithung L Ngullie
PhD Research Shcolar, Department of Philosophy, University of Hyderabad

AI Revolutionizes Diabetes Diagnosis in India: A Doctors’ Adoption Model

Mrinmoy Roy
Research Scholar
Mittal School of Business
Lovely Faculty of Business & Arts,
Lovely Professional University,
Phagwara, Punjab, India

Keywords

artificial intelligence, adoption, technology acceptance model, subjective norms, user experience, diabetes diagnosis

[PDF Paper] [HTML Paper]

This study aims to investigate the factors influencing doctors' decisions to adopt AI-based diabetes diagnostic interventions in urban Maharashtra and Karnataka, India. These regions have a high prevalence of diabetes, and AI has the potential to improve diagnostic accuracy and efficiency.

Citation Text :

Mrinmoy Roy
Research Scholar, Mittal School of Business, Lovely Faculty of Business & Arts, Lovely Professional University, Phagwara, Punjab, India

Exploring Consumer Perception and Preferences for Green Products: A Focus on Dimapur, Nagaland

Mr. Ajay Chakraborty
Assistant Professor
Department of Commerce
ICFAI University, Nagaland
Dr. K. Ashok kumar
Independent Scholar

Keywords

Green product, renewable resource, consumer, environment, perception, business

[PDF Paper] [HTML Paper]

Green building materials or products are composed of renewable resources. These products are accountable environmentally because their impacts are considered significant over their product life. In today’s highly competitive business market environment, the consumers are showing greater concerns towards sustainability. Thereby companies are paying more attention to make their products greener and more sustainable. Consumers' concern with green issues is a worldwide subject continuously changes their lifestyle into becoming more environmentally responsible. To promote green products as the wave of the future, the focus should be on product stewardship and product marketing. Because evolving and changing customers’ views drive business product development, it is the customers’ expressing their newly found interest in green products because they are focusing on health advantage and today’s consumers are more environmental conscious that should prompt businesses leaders to refocus their efforts and dedicate their resources to explore how they can harness this new and potentially competitive advantage to increase companies’ bottom lines while satisfying the customer base. This paper has been made to assess the Perception and preference among consumers of green products. Analysis of data brought out, awareness level of consumers are identified, purchase pattern, factors influencing and perception and preference on green products. Statistical tool like T-Test, Correlation, Friedman were administered on the collected data to arrive at the major findings.

Citation Text :

Mr. Ajay Chakraborty
Assistant Professor, Department of Commerce , ICFAI University, Nagaland
Dr. K. Ashok kumar
Independent Scholar

Health Inequality in North East India: evidence from national family health survey- 5 (2019-21)

Dr. Ira Das
Associate Professor
Department of Economics
Pragjyotish College, Guwahati, Assam

Keywords

Health care, parameters, composite index, inequality, balanced development

[PDF Paper] [HTML Paper]

Equal accessibility of health care services is one of the main objectives of health policy of the government. As the third goal of the Sustainable Development Goals 2030 is “Good Health and Economic Well being”, health inequality causes serious concerns for the policy makers. An attempt has been made in this research paper to compare the health inequalities of the North Eastern States of India with the national average in some selected health parameters on the basis of the latest National Family Health Survey (NFHS)-5 (2019-21) data. A composite index is constructed and the states are grouped into three categories: Aspirants, Achievers, and Front-runners. It is revealed from the study that the health status of the states of North East India is below the country average in some selected health output parameters like antenatal care visit, vaccination, infant mortality etc. Moreover, there exists vast inequality among the states of North Eastern Region (NER) regarding health output parameters. However, the states of NER performed well in some health input parameters like women literacy, sanitation, drinking water facilities etc. It is also apparent from the assessment of performance ranking among the NER states that Assam, Meghalaya and Tripura are the states lagging behind and Sikkim and Mizoram performed well in health indicators as per the latest available NFHS-5 (2019-21) Report. As providing equal accessibility of health care services is a serious concern for the policy-makers, such information will help balanced development of all the North Eastern states of India.

Citation Text :

Dr. Ira Das
Associate Professor, Department of Economics, Pragjyotish College, Guwahati, Assam

Journey of Shadows: Navigating the Labyrinth of Existence - An Exploration of Indian Guest Workers in the Gulf through Deepak Unnikrishnan’s Temporary People

Dr. Shrabanti Kundu
Assistant Professor
Centre for Language Studies
PP Savani University, Surat
Dr. Dhiraj Saha
Assistant Professor
Centre for Language Studies
P P Savani University, Surat

Keywords

Labour migration, Contract, Exploitation, Temporary status.

[PDF Paper] [HTML Paper]

The Gulf Cooperation Council (GCC) countries overwhelmingly have a great number of international migrant workers in most of the private sectors. Migration of labour force to GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) countries remarkably increased after the oil boom of the 1970s. According to the resent Ministry of External Affairs report (2022) of the Government of India Gulf region is the host to the over 8.5 million strong and growing Indian expatriate community; and source of about US$35 billion annual remittances. Moreover, there are many constraints in the migration policies of the GCC countries like „kafala system‟. Even in many cases, the workers are contract labourers and not eligible to take their families with them. Apart from this, the socio-cultural changes for both skilled and unskilled labourers are also making the foreign life difficult. Most importantly, citizenship in most GCC States is difficult to obtain. It is because of the desire not to dilute the benefits of citizenship by naturalising the migrant workers that form the majority of the labour force. Thus, this paper tries to analyse the problem faced by the labourers in the GCC countries regarding their temporary status with reference to Deepak Unnikrishnan‟s novel Temporary People.

Citation Text :

Dr. Shrabanti Kundu
Assistant Professor, Centre for Language Studies, PP Savani University, Surat
Dr. Dhiraj Saha
Assistant Professor, Centre for Language Studies, P P Savani University, Surat

North-East India: Development and Conservation

Dr. Gunjan Kumar
Assistant Professor
Department of Economics
Jananayak Chandrashekhar University
Ballia, Uttar Pradesh

Keywords

North-East Region, Development, Bioregional, Local,

[PDF Paper] [HTML Paper]

There is a challenge of conserving the nature and environment of North-East India without compromising its economic development. The urban based exogenous development strategy with focus on industrialization may not benefit the region and perhaps may hinder the way of becoming the region self-sufficient. Development model in the region must analyse the possible cooperation and contradictions that are emerging between environment and development factors here. The paper suggests Bioregional model as most fit model for the region and discusses the economic diversification of this region (NER) which can take many forms. The mixture of local identity and place-based knowledge can play a central role in the formation of several rural businesses in the region.

Citation Text :

Dr. Gunjan Kumar
Assistant Professor, Department of Economics, Jananayak Chandrashekhar University, Ballia, Uttar Pradesh

Rationality, Duty, and the Moral Dilemma: An Approach to Deontic Ethics

Merenmeso
PhD scholar
Department of Philosophy
University of Hyderabad

Keywords

Ethics, Deontic, Consequentialism, Utilitarian, Kantian Ethics, Moral dilemma, Duty

[PDF Paper] [HTML Paper]

This paper explores the intricate landscape of deontic ethics, a branch of moral philosophy grounded in duty and the inherent value of actions, independent of their consequences. Beginning with a compelling moral dilemma involving a couple and their children, the paper illustrates the critical stance deontic ethics takes against utilitarian approaches that prioritize the outcomes of actions over their moral correctness. Immanuel Kant's deontological framework, which posits that actions are morally right if they are done out of duty and respect for universal moral laws, serves as the foundation for the discussion. The paper navigates the evolution of deontic ethics from its pre-modern conceptions, where duty was seen as a societal imposition, to Kant's revolutionary idea that moral duties arise from rational autonomy and the intrinsic dignity of individuals. Furthermore, the examination extends to how deontic ethics responds to the challenges posed by consequentialist ethics, advocating for actions performed purely from a sense of duty. It further discusses the shortcomings of deontic ethics itself, addressing the moral dilemmas and the potential conflicts between duty and the consequences of actions.

Citation Text :

Merenmeso
PhD scholar, Department of Philosophy, University of Hyderabad

Green Energy for Smart Security Cabin Using Solar Panel

Arghadeep Ray
MCA Student
Department of Computer Science
ICFAI University, Nagaland
Oinam Bhopen Singh
Assistant Professor & Head
Department of computer Science
ICFAI University, Nagaland

Keywords

Green energy, Security cabin Smart Security cabin, solar panel, natural resources, solar cell, Solar power, wind power

[PDF Paper] [HTML Paper]

Green energy is a type of energy that is generated from natural resources, such as sunlight, wind, or water. Security cabin is an enclosed space generally used for shop, house, security guard, shop etc. It is providing shelter as well as protection from sun, rain, and cold. They are made from various materials such as mild steel, steel, wood, frp and pvc which protect from dust, moisture, and weathering. A solar panel is a collection of solar (or photovoltaic) cells, which are used to absorb the sun's rays to generate electricity through photovoltaic effect. These cells are arranged in a grid-like pattern on the surface of solar panels.

Citation Text :

Arghadeep Ray
MCA Student, Department of Computer Science, ICFAI University, Nagaland
Oinam Bhopen Singh
Assistant Professor & Head, Department of computer Science, ICFAI University, Nagaland

Smartphone Dependency: Unveiling the Advantages and Disadvantages

Dr. Resenmenla Longchar
Assistant Professor
Department of History
ICFAI University, Nagaland

Keywords

Smartphone, dependency, positive, negative, effects

[PDF Paper] [HTML Paper]

In today's fast-paced and interconnected world, smartphone have seamlessly integrated into the fabric of modern life, serving as an indispensable tool for people of all ages. The transition from traditional phones to smartphone has gone beyond mere luxury to become a fundamental necessity, driven by a growing recognition of smartphone's multifaceted capabilities. However, this widespread reliance on smartphone brings with it a set of benefits and drawbacks that deserve careful consideration. The aim of this paper is to investigate the positive and negative effects of smartphone use, as well as how smartphone users balance their time between family, friends, and other activities. Furthermore, it seeks to unravel the complex web of how smartphone users allocate their time, dissecting the delicate balance. Furthermore, it aims to unravel the intricate web of how smartphone users allocate their time, examining the delicate balance between familial engagement, social interactions, and other smartphone-related activities. Furthermore, this investigation will shed light on the staggering amount of time people typically devote to their smartphones, highlighting the widespread nature of smartphone dependency. By examining these aspects, the paper aims to gain a better understanding of the impact smartphones have on our lives and relationships, as well as shed light on how we can optimize our smartphone usage for a more balanced and fulfilling life.

Citation Text :

Dr. Resenmenla Longchar
Assistant Professor, Department of History, ICFAI University, Nagaland

Trend of Growth of Nagaland Economy: An Exploratory Study

Dr. V.T.Vasagan
Assistant Professor
Department of Management Studies
ICFAI University, Nagaland

Keywords

Gross State Domestic Product, Economic Growth, Per capita Income

[PDF Paper] [HTML Paper]

Nagaland is known for her range of flora and fauna. The recent NITI Aayog's first North East Region (NER) Sustainable Development Goals (SDG) Index ranked Nagaland 19th position under 'performer' category. According to this index, Nagaland needs improvement in areas of poverty, good health, clean energy, sustainable cities, innovation and infrastructure and had a mixed performance in quality education, reducing inequalities, addressing climate change, maintaining peace, justice, and strong institutions. The economy of Nagaland is marked by challenges such as underdeveloped infrastructure, underutilization of natural resources, high unemployment, over reliance on agriculture, limited industrialization and difficult terrain, which have hindered its development. Thus, the present research attempts to scale the growth of Nagaland economy by exploring the trend of rate of growth of GSDP. Besides these, the rate of growth of sectors of the economy that contribute to GSDP of the state is considered for the study. The secondary data have been collected from Nagaland Economic Survey for the year 2021-22, Nagaland Vision Document 2030, NEDFI databank and official state portals of Government of Nagaland. It has been found that GSDP of Nagaland has grown positively from 5.68% in 2012-13 to 6.86% in 2021-22 with an average rate of growth of 4.5%. The per capita income of the people has increased from Rs.53,010 in the year 2011 into Rs,1,30,221in the year 2021-22. But, the average rate of growth of PCI is declined during the same period. It is further observed that the percentage of contribution of service sector to GSDP is higher than other sectors and is grown faster. The contribution of agricultural and industrial sector to GSDP falls under second and third position respectively with declining contribution. Hence, the Government needs to take requires measures with sprit in letter to develop the state.

Citation Text :

Dr. V.T.Vasagan
Assistant Professor, Department of Management Studies, ICFAI University, Nagaland

Should I Accept What I Tolerate?

Chenithung L Ngullie
PhD Research Shcolar
Department of Philosophy
University of Hyderabad

Keywords

Tolerance, objection, acceptance, intrinsic worth

[PDF Paper] [HTML Paper]

‘Tolerance’ or ‘toleration’ involves objection to something as unpleasant or wrong, but acceptance of that objected item in the form of non-interference or non-prevention. There seems to be a conceptual paradox looming in the definition of how one can accept what one objects to. This probable paradox is, however, done away with by toleration scholars by introducing the idea of triumphing reasons of acceptance over the initial reasons of objection. This paper focuses on the nature of acceptance involved in tolerance. While doing so, the study adopts a moral framework. It refers to the moral theories of Kant, Levinas and Rousseau, to contend that acceptance in tolerance happens only at the ontological level of the person's intrinsic worth, which is prior to the considerations of the wrongfulness of the actions or ideologies of the person. As such, there is no acceptance of the person’s actions or beliefs; they are simply tolerated. Consequently, tolerance is justified not by the content of the item being objected to, but by the inherent intrinsic worth of the person whose actions or beliefs are in question.

Citation Text :

Chenithung L Ngullie, PhD Research Shcolar, Department of Philosophy, University of Hyderabad

Throwing Light on Supernova: A Mathematically Envisioned Perspective Fostered on the Entrancing Cosmological Phenomenon

Pallavi Saikia
Assistant Professor and Ph.D. Research Scholar
Department of Mathematics
Apex Professional University
Pasighat, Arunachal Pradesh.

Keywords

Cosmos, Explosion, Luminous, Super massive, Supernovae.

[PDF Paper] [HTML Paper]

A supernova is one of the most powerful and energetic cosmological phenomena in the universe. It is an enormous explosion that occurs when a star dies. This can happen in one of two ways: either a massive star reaches the end of its life, or a white dwarf star is pushed into a massive nuclear fusion reaction. White dwarfs are stars that have exhausted their nuclear fuel. They form when a star sheds its outer layers, creating a nebula. Supernovae are fundamentally important for understanding how the universe evolved. An exploding star releases huge amounts of material into space, including elements like carbon, oxygen, and iron. Over billions of years, these elements can form new structures, including planets. Cosmologists estimate that a few supernovae occur every century within galaxies, including our own Milky Way. Supernovae are crucial to explaining the existence of life on Earth, and how other celestial bodies came into being after the Big Bang.

Citation Text :

Pallavi Saikia
Assistant Professor and Ph.D. Research Scholar Department of Mathematics Apex Professional University Pasighat, Arunachal Pradesh.

Demographic Determinants of CRM Dimensions: Evidence from Indian Hospitality and the 3D-CRM Model

Dr. Ratish C Gupta
Associate Professor
DC Business School
Chartered Marketer Chartered Institute of Marketing UK
Jitendra Tripathi
Vice President CDM Smith

Keywords

Customer Relationship Management (CRM), Customer Connectivity, Demographic Influence, Hospitality Sector, Customer Engagement

[PDF Paper] [HTML Paper]

This study investigates how demographic variables shape customer relationship management (CRM) perceptions in the Indian hospitality sector. A structured survey of 572 hotel patrons, gathered through convenience and snowball sampling, measured three empirically derived CRM dimensions—customer connectivity, promotional appeal and responsiveness. Exploratory factor analysis confirmed the robustness of these constructs, while ANOVA with post hoc tests revealed that profession and income exert the strongest influence on all three dimensions, underscoring the heterogeneous nature of guest expectations. Building on these findings, the paper proposes the original 3D CRM Model (Demographic Driven Dimensions of CRM), which positions demographic characteristics not as passive descriptors but as active determinants of how travelers evaluate service experiences. The model highlights the strategic imperative for hospitality firms to customize CRM initiatives to distinct socio economic profiles, thereby deepening engagement and fostering long-term loyalty. In an increasingly segmented and experience led marketplace, demographic based personalization offers hotel managers a tangible route to competitive advantage.

Citation Text :

Dr. Ratish C Gupta
Associate Professor, DC Business School, Chartered Marketer Chartered Institute of Marketing UK
Jitendra Tripathi, Vice President CDM Smith